Connecting Rural Dorset with the Arts

We have recently won a competition with Artsreach to design a set of promotional Jute bags to help promote their services and offering across Dorset.

Artsreach is a registered charity that brings high quality performances of live theatre, music, dance and family shows to the heart of rural communities.

The objective of the project was to promote professional arts events in local venues and communities. Our fun copy concept was entitled “Bags of…” exploring audience feedback. For example “bags of entertainment”, “bags of creativity” and “bags of laughter”.

Ink-based typography was combined with simple character illustration to represent “The rural crowd”.

We can’t wait to see this popping up around the county.