& Pilates Branding

Spring is nearly here and what a perfect time to launch a new Cotswold Fitness & Pilates business. We’ve loved working with Deborah Ward, a long-standing client of ours, on the branding of this new venture, &Pilates.

Why &Pilates?
“Well, it’s added value and an addition to the fitness offering available at The Barn Cotswolds“ states Deborah.

Objective
The brand needed to feel fresh and neutral, not too feminine – this is for men and women. It also needed to feature natural, yet stable, reflecting the nature of pilates.This was achieved with the use of a beautiful ampersand interlocking with typography and stylised imagery.

A bit about the business…
Pilates involves the body as a whole and is adaptable to most fitness levels and needs. There’s never been a more important time to be aware of postural problems caused by our lifestyles, sitting at computers and looking at phone screens. Pilates increases flexibility, corrects postural problems, improves balance, co-ordination, core strength and muscle tone. For more information, visit: andpilatescotswolds.co.uk