GoCompare

Has anyone seen the new GoCompare billboards and advertising campaigns? Credit where credit is due. Very clever strategy:

1. to kill the old, annoying character off with hijack design, and then…
2. continue the guerilla-style tactics to create a bold new look and feel.

It’s rare that we comment on other design agencies work but this really caught the eye.

Take a look at this article about the transition:
https://www.prexamples.com/2012/07/pre-defaced-go-compare-billboards/

Eye-catching new campaign:
https://www.campaignlive.co.uk/article/gocompare-tree-droga5-london/1594692

Well done Droga5. Top work.