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Has anyone seen the new GoCompare billboards and advertising campaigns? Credit where credit is due. Very clever strategy:

  1. to kill the old, annoying character off with hijack design, and then…
  2. continue the guerilla-style tactics to create a bold new look and feel.

It’s rare that we comment on other design agencies work but this really caught the eye.

Take a look at this article about the transition:

Eye-catching new campaign:

Well done Droga5. Top work.