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One Walk Wildlife

Wow, what challenging times we are experiencing. Ever since Prime Minister, Boris Johnson announced lockdown messages on March 23, we were left thinking … What now? What next? How is this going to work?

The new measures asked us to only venture out for necessities and exercise, limiting walks to 1 hour a day (max), keeping a 2m distance from other people.

Venturing out on our first walk post lockdown we experienced a glorious Spring day and this really lifted the spirits. Blossom on the trees, birds flying high in blue skies and butterflies fluttering around. We had a new appreciation for our surroundings and how we were going to treasure our walks and freedom even more so now.

Returning to the studio, we went into “creative mode” – what could we do to help? How could families and communities come together? Following a short brainstorming session, One Walk Wildlife was spawned. A very simple concept and hashtag (#onewalkwildlife) – look, then look again! Appreciate what we have and our surroundings and share pictures with others by using the hashtag. Pictures can be plants, animals or whatever really. Just stuff you spot on your one walk a day. Hopefully this will lead to a beautiful album of positive imagery and when this is all over we can collate the images and do something with them. Perhaps a book, exhibition or set of prints?

Please support this concept and share your One Walk images using the hashtag #onewalkwildlife.

Stay safe. Stay well. Appreciate what you have and thank those who are sacrificing their own health to save others. #ThankYouNHS

Top tip from Mindfulness guru and friend of the studio, Ruth Davey from Look Again:
“If you can’t get out or live in the city, look around your home with a new perspective or take inspiration from books and online; what can you find to share that will life the spirits and inspire? Look, then look again.”

The role of infographics

Infographics are fun, creative ways to visualize all types of information. By displaying information in colorful, graphic charts, designers are changing the way we view data. Whether its laying out a policy document on maternity leave or teaching the Dothraki language (one for the Game of Thrones fans), there are educational, informative charts for everyone.

Also known as pictographs, there are a huge variety of styles in the infographic world. Some rely on custom illustrations accompanied by facts, others set out their data visualization with timelines and colorful flowcharts. We look inside the mind of Kanye West through an illustrated portrait and graphic fonts just as easy as we learn washing habits around the globe with carefully laid out diagrams.

With cool designs and high impact, its no wonder that this form of visual media has exploded over the past few years and we’ve found ourselves designing them on a daily basis. Now, there are even websites and apps that help you make your own clever, cool infographic. PiktochartCanva, and Venngage are just some sites that allow non-designers the possibility to get in on the action. Take a look but don’t forget the pros – bespoke can ensure they are fit for purpose and on brand.

For inspiration see My Modern Net‘s great feature:
30+ Creative Infographics to Keep Your Mind Active and Entertained

Channel Spotify Playlist

Ever wondered what it is like to work in a design studio? What’s the atmosphere like? What music motivates the troops and gets the creative juices flowing? Why not follow and listen to our Spotify channel.

See: Lost & Found Playlist

There is an eclectic mix of music, from chilled soul music for concentration to funk and dance – there’s something for all! We also welcome your suggestions too.

You might also spot several songs from the likes of Ellie Goulding, Jorja Smith and Train that are actually called Lost & Found!

Genus Performance Gardenwear

This Spring we’ve had the pleasure of teaming up with Genus Performance Gardenwear. This is a unique company based in the Cotswold offering a unique product to a specific market.

Genus is the world’s only brand of high performance, technical outdoor clothing with unique features and functionality designed for serious gardeners. Their product range includes several styles of gardening trousers, including a totally waterproof version launched last year. This summer they will be offering summer gardening trousers and shorts that are perfect for the hotter, drier days along with gardening tops for men and women.

Our role will be to position and refine the brand, delivering brand consistency and personality. This will cover digital and printed outputs. Watch this space.

Find out more at: genus.gs