Craft Ale Candles

Craft Ales Candles represents a new start-up brand targeting the growing craft ale market and a gap in the market for candles for men.

The West Country founders wanted to produce a range of scented soy wax candles that appeal to men, with fragrances that are fun and different, tapping in to the creative naming and styling of modern craft ale beer; youthful with bags of personality, some might say “scandleous!”

The resulting brand explores playful language and incorporates the candle within the logotype (‘A’ letterform). Typography is supported with themed illustrations and a bright, quirky colour palette.