CHOOSiE lets you browse and buy from your local shops online, turning what would have been a tiring trip into town, to a safe and eco friendly virtual shopping trip. It’s a new, ethical shopping experience, embracing the growing “localist culture.”
We had the pleasure of branding this new venture, providing a strong digital-themed colour palette and providing a personable typographic system, focussing on the independent “i”.
We’ve now handed over the brand to their very capable in-house team, supplying all graphic assets and style guidelines. We wish them well and will watch their progress with a keen eye. A great, feel-good project.