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KinderCare

We have had the pleasure of creating a brand identity for KinderCare. KinderCare is a childcare agency based in Sarnen, Switzerland. They offer help and guidance for professional parents, nurturing children as they growth up in our complex and diverse world, whilst offering support to the family unit. Following the creation of this identity, we now look forward to implementing the brand across a number of printed and digital communications, bringing the brand to life.

Dorset Youth Dance

This month we have had the pleasure of working with Activate Performing Arts to brand and advertise a community arts project, Dorset Youth Dance (DYD).

DYD work with young people and provide creative and technical contemporary dance training, leading to a number of community performances.

 

 

St John’s Smith Square

Throughout 2015, Lost & Found Creative – in collaboration with Phillip Southgate, Emily Penny, Caroline Jones and Richard Owsley – rebranded the London church and music venue, St John’s Smith Square.

In January 2016, the website launched, and was the last piece of the initial branded suite. It is great to see this venue go from strength to strength. We believe the rebrand has breathed life into this wonderful venue. Whilst retaining its sense of heritage, it has helped broaden the musical and educational offering, attracting a younger audience and range of performers.

Supporting some strong new messages and colours is a flexible visual language utilizing motifs from the architecture to form patterns. It is subtle and refined, historical, yet modern and intended to complement imagery of the performers and the venue. Used across all communications, the application of this graphic pattern can be toned up or down to have more or less graphical impact as appropriate. Time will tell, but we really think this brand approach and application has everything to evolve and grow as St John’s Smith Square continue on the next phase of the journey.

Formula for perfect branding

Design Week asked: Is there a formula for perfect branding? We replied:

Head + Heart + Investment x Creativity = BRAND

In reality there isn’t a perfect formula, however what we wanted to get across is that it involves investment financially as well as mentally and emotionally, both on the part of the client and the designer. Thoughts?

Logos we wish we had created

We get asked to create unique, clever, simple logos almost on a weekly basis, and we are constantly seeking inspiration from a number of sources. Then you come across a blog post like this and you think: “I wish I created that”. A common feeling for most designers. Hats off. Some great logos here.

http://webdesignledger.com/20-examples-of-simplistic-but-effective-logo-design/

If you are interested in logos we’ve created, please request one of our logo booklets.

 

Connected Coaching

This month Lost & Found Creative created a new master logo for Connected Coaching and a suite of logos for their supporting product strands. This logo started life as a bold C symbol turned 90 degrees, we then developed the negative space to form a ‘coach’ icon. Colour gradient applied to add depth and a sense of ‘hero’. Simple and effective (we hope).