Facebook Twitter LinkedIn Google+

Formula for perfect branding

Design Week asked: Is there a formula for perfect branding? We replied:

Head + Heart + Investment x Creativity = BRAND

In reality there isn’t a perfect formula, however what we wanted to get across is that it involves investment financially as well as mentally and emotionally, both on the part of the client and the designer. Thoughts?

Logos we wish we had created

We get asked to create unique, clever, simple logos almost on a weekly basis, and we are constantly seeking inspiration from a number of sources. Then you come across a blog post like this and you think: “I wish I created that”. A common feeling for most designers. Hats off. Some great logos here.

http://webdesignledger.com/20-examples-of-simplistic-but-effective-logo-design/

If you are interested in logos we’ve created, please request one of our logo booklets.

 

Connected Coaching

This month Lost & Found Creative created a new master logo for Connected Coaching and a suite of logos for their supporting product strands. This logo started life as a bold C symbol turned 90 degrees, we then developed the negative space to form a ‘coach’ icon. Colour gradient applied to add depth and a sense of ‘hero’. Simple and effective (we hope).

Emily Jeanne

It has been an absolute pleasure to work with new Cotswold Bridal Beauty offering EmilyJeanne. Over the last four weeks we have created a discreet and elegant brand identity to support her beautiful bridal imagery. A portfolio website is due to follow in the coming weeks.

We wish Emily all the very best as she enters into this extremely competitive market. No doubt she has the talent to shine.

Farringtons Farm

This summer will see Farrington’s Farm celebrate 15 years in the business – in that time they have come an awful long way, from a humble little farm and farm shop to a complete retail destination, offering excellent food, gift shops, children’s indoor and outdoor play area and nursery.

Lost & Found Creative are pleased to be working with Farringtons in this special anniversary year. Look out for unique events and experiences and if you haven’t visited yet, you must. Their cakes, cheese and scotch eggs are amazing! farringtons.co.uk

Happy Birthday to us! New Website and Brand Refresh

Lost & Found Creative was born 4 years ago today – where did those 4 years go! To celebrate our birthday, we have launched a new website and brand refresh. Starting with the brand, we loved what our simple logo and brand represented, however as time goes on we are applying the logo more an more in a digital, symbolic form. This led us to have a rethink! We think the new incarnation looks like a ship, which is a nice nod back to our time at Gloucester Docks and out location near the severn estuary.

As for the website, its always the people in the trade that neglect their own communications, and we are ashamed to say we have been the same. The previous ‘temporary website’ has now been replaced with a responsive, highly visual, mobile and tablet friendly website. We hope you enjoy it and welcome your feedback.