Throughout 2015, Lost & Found Creative – in collaboration with Phillip Southgate, Emily Penny, Caroline Jones and Richard Owsley – rebranded the London church and music venue, St John’s Smith Square.
In January 2016, the website launched, and was the last piece of the initial branded suite. It is great to see this venue go from strength to strength. We believe the rebrand has breathed life into this wonderful venue. Whilst retaining its sense of heritage, it has helped broaden the musical and educational offering, attracting a younger audience and range of performers.
Supporting some strong new messages and colours is a flexible visual language utilizing motifs from the architecture to form patterns. It is subtle and refined, historical, yet modern and intended to complement imagery of the performers and the venue. Used across all communications, the application of this graphic pattern can be toned up or down to have more or less graphical impact as appropriate. Time will tell, but we really think this brand approach and application has everything to evolve and grow as St John’s Smith Square continue on the next phase of the journey.