We can’t wait for this talk and to visit the Mshed exhibition…
Branding is about creating something unique in a sea of sameness. It’s about stand-out and individuality — we don’t create brands that blend in, we create them to stand out.
We take our visual cue from a relevant category and then give our designs just enough of a twist to be different. It creates a sense of belonging. And like us, it’s tribal.
Inevitably we brand ourselves by the clothes we wear, the brands we follow, the products we buy, the causes we support, and the people we hang out with. But for a large number of people it goes deeper than this. It goes skin deep.
The West of England Design Forum is hosting an event that celebrates all things ancient and modern in the world of tattooing. It’s obsessiveness within the design community and – unlike the ephemerality of fashion trends – the inky permanence of branding yourself.
Like this? You might also like the current MShed exhibition ‘British Tattoo Art Revealed’ then!