We appreciate that stock imagery has its place but wherever possible we try to encourage our clients to commission images unique to them and their brand, not only will they be left with images that no one else has, they will also have complete freedom to apply them how and when they want to. It is an opportunity to expand the brand too, creating a unique style.
Then Death to Stock came along. We consider this to be a great compromise. Perhaps not suited to all companies and brands, this idea was born out of the need for fresh imagery, less staged and formulaic, but at a reasonable price. It also allow amateur photographers to share their work and receive a mall return, rather than letting beautiful images sit on a hard drive or in Dropbox.