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Creating an industrial brand and family culture for Gloucester's most successful microbrewery

Gloucester Brewery

Gloucester Brewery is a micro brewery located in the heart of the historic Gloucester Docks. They are committed to producing high quality real ales, using traditional brewing techniques and locally sourced ingredients.

Following a successful launch in 2012, with minimal branding, Gloucester Brewery approached Lost & Found Creative for help with building and developing their communications. Gloucester Brewery required a greater sense of personality, locality and heritage.

They required a brand refresh that could be applied across all communications and media platforms, and one that would appeal to a younger audience.

Lost & Found worked with Gloucester Brewery to build on their strong platform. Communications took on a weathered style, reflecting the company’s location and industrial heritage.

Working with our photographic partners, key brand imagery and a promotional film was commissioned to breath life into external marketing. In addition, a symbolic, typographic system was created to help brand key company offerings, achieving a sense of community.

The desired result was a more inclusive brand, one that invites people from far and wide to experience Gloucester Brewery, becoming part of the Gloucester Brewery family.