Leominster Festival is an eclectic summer arts and music festival, founded in 1978.
In 2013, the Leominster Festival Committee approached Lost & Found Creative with the challenge of making the festival more contemporary. The festival needed to appeal to a younger audience and actively encourage collaboration across artistic skillsets.
Lost & Found produced and formalised the Leominster knot as a stand-out motif for the festival, representing the inter-connection of artistic disciplines combined with Leominster’s heritage.
This brand styling was then applied across a number of communications including leaflets, tickets, posters, event programme, banners, website and social media.