Has anyone seen the new GoCompare billboards and advertising campaigns? Credit where credit is due. Very clever strategy:
- to kill the old, annoying character off with hijack design, and then…
- continue the guerilla-style tactics to create a bold new look and feel.
It’s rare that we comment on other design agencies work but this really caught the eye.
Take a look at this article about the transition:
Eye-catching new campaign:
Well done Droga5. Top work.