Countryman Sports is a gunshop and range based in Gloucestershire. From humble beginnings, this company has grown to represent much more than just a small shop for country folk. It now offers all forms of guns, clothing, gunsmith consultancy and modifications; it owns and manages a gun range based in rural Hartpury and offers shooting experiences for the first time shooter to the experienced gun handler.
Representatives of company shoot national competitions and are gathering quite a reputation in the South West. The company also has an online presence and e-commerce, and in recent years has moved to a more modern industrial unit to ensure they have the space for growth. It has come a long way
Now its time to rebrand to represent this broad, modern offering and firmly establish itself as a “go-to” in the area for shooting.
Countryman Sports (or CMS) required a brand identity that they can wear with pride and attracts a new audience, whilst retaining its loyal customer base. We think we’ve achieved this with an icon “Cartridge C” – perfect for social media. The logo has many iterations from the more simplistic and iconic (featured) to the more decorative for clothing and shop windows. We look forward to working with Countryman Sports in the near future to implement this rebrand.