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The role of infographics

Infographics are fun, creative ways to visualize all types of information. By displaying information in colorful, graphic charts, designers are changing the way we view data. Whether its laying out a policy document on maternity leave or teaching the Dothraki language (one for the Game of Thrones fans), there are educational, informative charts for everyone.

Also known as pictographs, there are a huge variety of styles in the infographic world. Some rely on custom illustrations accompanied by facts, others set out their data visualization with timelines and colorful flowcharts. We look inside the mind of Kanye West through an illustrated portrait and graphic fonts just as easy as we learn washing habits around the globe with carefully laid out diagrams.

With cool designs and high impact, its no wonder that this form of visual media has exploded over the past few years and we’ve found ourselves designing them on a daily basis. Now, there are even websites and apps that help you make your own clever, cool infographic. PiktochartCanva, and Venngage are just some sites that allow non-designers the possibility to get in on the action. Take a look but don’t forget the pros – bespoke can ensure they are fit for purpose and on brand.

For inspiration see My Modern Net‘s great feature:
30+ Creative Infographics to Keep Your Mind Active and Entertained

Dorset Moon 2019

It has travelled all over the world and wowed thousands, now Luke Jerram’s internationally acclaimed Museum of the Moon is making its way to Dorset for the first time as part of Dorset Moon; an exciting new arts event.

The centrepiece will be Luke Jerram’s, Museum of the Moon as well as a full programme of free lunar-inspired events to inspire and create a sense of wonder.

Lost & Found have had the pleasure of working with this creative consortium to brand the event and have been working with Dashing Bear Productions and papercut illustrator, Lee-Ann Donaldson to create unique, location-specific animated papercut illustrations. The film will aim to promote this fantastic event and whet the appetite, we aim to take you on a voyage of lunar discovery and explore the Dorset landscape.

We really can’t wait for this event. See website for more details: https://dorsetmoon.com

 

Dorset Moon Illustration Dorset Moon IllustrationL&F-News-DorsetMoon4

Racing Bananas

Strange name right?! That’s what we thought. A little bit silly perhaps, but why not?! Nothing about this company is conventional so why have a name that is?

Racing Bananas is a secure lock up facility for collectable and high-value cars. They approached Lost & Found to brand the business, giving them a premium, “sport classic” look and feel. They loved the Roger Federer look and approach to sports branding. We like to think this is what we gave them!

Out and about in the Cotswolds? Be sure to look out for their merchandise, in particular the banana yellow scarfs – a marketing piece that had a whole illustrative campaign to support it. A lovely project to work on.

L&F-News-RacingBananasCar

Connecting Rural Dorset with the Arts

We have recently won a competition with Artsreach to design a set of promotional Jute bags to help promote their services and offering across Dorset.

Artsreach is a registered charity that brings high quality performances of live theatre, music, dance and family shows to the heart of rural communities.

The objective of the project was to promote professional arts events in local venues and communities. Our fun copy concept was entitled “Bags of…” exploring audience feedback. For example “bags of entertainment”, “bags of creativity” and “bags of laughter”.

Ink-based typography was combined with simple character illustration to represent “The rural crowd”.

We can’t wait to see this popping up around the county.

St John’s Smith Square

Throughout 2015, Lost & Found Creative – in collaboration with Phillip Southgate, Emily Penny, Caroline Jones and Richard Owsley – rebranded the London church and music venue, St John’s Smith Square.

In January 2016, the website launched, and was the last piece of the initial branded suite. It is great to see this venue go from strength to strength. We believe the rebrand has breathed life into this wonderful venue. Whilst retaining its sense of heritage, it has helped broaden the musical and educational offering, attracting a younger audience and range of performers.

Supporting some strong new messages and colours is a flexible visual language utilizing motifs from the architecture to form patterns. It is subtle and refined, historical, yet modern and intended to complement imagery of the performers and the venue. Used across all communications, the application of this graphic pattern can be toned up or down to have more or less graphical impact as appropriate. Time will tell, but we really think this brand approach and application has everything to evolve and grow as St John’s Smith Square continue on the next phase of the journey.

Formula for perfect branding

Design Week asked: Is there a formula for perfect branding? We replied:

Head + Heart + Investment x Creativity = BRAND

In reality there isn’t a perfect formula, however what we wanted to get across is that it involves investment financially as well as mentally and emotionally, both on the part of the client and the designer. Thoughts?