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Perry Bishop

Have you spotted Perry Bishop’s new billboard campaign in Swindon and surround areas? This is significant, not only does it represent a successful property agent venturing into new territories in 2021, it also represents a progression and evolution in their branding approach.

Towards the end of 2020 we started working with Perry Bishop’s marketing team to evolve the brand. We’ve introduced a lighter, more welcoming, approachable and inclusive look and feel. A new headline font, a tweak to colour palette and the introduction of concept-driven illustration.

We’ve been pleased with the results and feedback so far has been fantastic. A new board campaign is being rolled out and we look forward to seeing the brand evolve in print and online during 2021.

A real positive in this very tricky times.

perrybishop.co.uk

Happy to Help!

This is an incredibly difficult time for so many. We care about the next generation of super creatives. We can’t imagine what it must be like now, entering the professional world of work in such a crisis. We want to help, we are “happy to help” and thus we have signed up to this fantastic new initiative.

‘Happy to Help’ has been set up by recent graduates @designby.claudia and @_maisiebenson.

Having experienced the struggles of being a student during a pandemic themselves, they set out on a quest, touring the country and gathering experienced designers to become mentors, offering support. 

Over the next few weeks and months (who knows maybe forever!) we will be providing advice, portfolio reviews and much more. We’re here for you graduates! 🏳️ Just get in touch.

Feel free to email us and arrange an informal mentoring session. The future is bright, stay positive. The industry needs you!

Happy to Help

Podcast Branding

As a creative studio we’ve found it really encouraging how the creative community have met the challenge head-on and produced some wonderful campaign art. We’ve also witnessed the rise of the billboard and poster again. Brilliant! So many positive, hard-hitting messages out there at the mo, it is simply wonderful!

Over recent weeks we’ve also identified an increase in demand for our digital output – we assume this is to be expected and welcomed! What is exciting is that people are using this opportunity to take the plunge and perhaps try things they wouldn’t normally do. We have witnessed a rise in home broadcasting and podcasts. Over the last week we’ve designed brand idents for political and environmental debates, gardening forums, scooter radio stationsfitness groups, mother & baby groups andmusic tutorials to name a few!

We love working in this reactionary way and seeing our artwork out there in the big wide world, doing its thing, long may this sense of adventure continue. Watch this space! Keep safe.

Roundness Podcast Ident
Scooterist Internet Radio Ident

Brave New World Online Competition Identity

Exedra Nursery

As you will know, L&F Creative have a love for nature so when we received a call from a nursery looking to relocate and rebrand, we jumped at the opportunity.

Exedra are an established nursery relocating to the beautiful cotswold village of Painswick. Our proposed brand vision retained a natural colour palette, combining a stone base colour and a cotswold green accent colour. We took a modern approach to classic typography, using cap letterforms to add flare and personality, also a sense of growth.

Due to the proposed new location, branding needed to compliment the brands surrounding the nursery site. We extensively researched the surrounding area, landscape and history and this will all feed in to future communications. We have commissioned illustration to support branded merchandise.

Choosie

CHOOSiE lets you browse and buy from your local shops online, turning what would have been a tiring trip into town, to a safe and eco friendly virtual shopping trip. It’s a new, ethical shopping experience, embracing the growing “localist culture.”

We had the pleasure of branding this new venture, providing a strong digital-themed colour palette and providing a personable typographic system, focussing on the independent “i”.

We’ve now handed over the brand to their very capable in-house team, supplying all graphic assets and style guidelines. We wish them well and will watch their progress with a keen eye. A great, feel-good project.

choosie.co.uk

Creative Cathedral

Gloucester Cathedral is an extraordinary space. 

Many are inspired by the art and architecture of this special place and much of their community engagement programme centres on sharing arts based activities that promote wellbeing, build skills and inspire learning. 

We’ve had the pleasure of working with Gloucester Cathedral to create a branding framework, look and feel and initial workbook, along with a wider range of resources designed to provide accessible, guided, creative activities for a varied range of interests and abilities, downloaded for free, from the Cathedral’s website.

All content for this initial Guide to Drawing was created by talented Artists Adam Davis. Adam is passionate about the positive impact of art on physical and mental health and has previously collaborated with Gloucester Cathedral to curate and display Ever-Present, an exhibition of artwork by talented Gloucester based graduates, and accompanying workshops in 2019.

During 2021 we hope to develop this branding framework for further initiatives and projects. Watch this space.

#CreativeCathedral

gloucestercathedral.org.uk